3 Easy Marketing Strategies For Personal Trainers

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You can find countless marketing tips dedicated for Personal Trainers, but check out these three essential points that will help you quickly build a great reputation for your Personal Trainer Business.

First, develop your testimonials.

Take before and after photos of your clients. Put into writing their own stories: their fitness goals, their conquest to a great body, and the time it took them to get there with your help. Put up a display or board to showcase their achievements. When you advertise, use these testimonial stories to get attention and interest. Make sure you get the client’s okay to use their photo and stories. Most clients will be flattered to be featured and will even write a testimony for you. In the process, you’re not only building yourself a great business but also giving these people acknowledgement for their hard work!

Write a column

Another excellent way to get recognized by potential clients is to write for the local paper. In lieu of pay, offer to write for a byline and small photo to accompany your article. This way, you will be getting instant and free promotion as a trainer. While the newspaper gains readership by offering service, you are building yourself as an expert in the field.

If you have local radio station, volunteer to be a guest to discuss personal training and encourage the listeners to phone in their queries. This is a great free promotion and puts your business out there in the playing field.

The same thing goes for the Internet. Being the information highway, your potential audience opens up worldwide!

Get In The Paper

Last, but not least, write a newsletter. Prepare it monthly and send to all your clients and to potential clients. It’s not necessary for the newsletter to be elaborate, most especially if you’re distributing it via email. Simply type up an email about upcoming events, any specials you are offering, information about supplements or health products you promote, and be sure to include any testimonials. Email it out to your customers and any potential customers. As you continue to gather leads, compile them to your newsletter recipient list. Keep in mind that when e-mailing a newsletter to multiple recepients, keep the recepients’ names and addresses private. Using an autoresponder email service is the best way to go.

You can also do this by creating a group (call it something like Fitness Friends) or by simply sending the email to yourself on the recipient line then adding all the other addresses on the “bcc” line. (BCC means Blind Carbon Copy.)

If you want to hire someone to whip up a superbly designed email you can, but this is definitely something you can keep simple and just do yourself. Almost all autoresponder services have templates you can use to make your newsletter look highly professional.

Follow these great fitness marketing tips and you will soon be reaping the rewards in your business!

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